Маркетинг речник с всички термини, свързани с маркетинга, преведени на български език. В този маркетинг речник ще откриеш:
✔️ Превод на най-популярните маркетинг термини
✔️ Превод на най-популярните маркетинг съкращения
✔️ Линкове с допълнителна информация в някои от термините
✔️ Обяснения, добавени от нашите специалисти в някои от термините
- 2-second continuous video plays
- ABM - Account Based Marketing
- AC - Associated Content
- AD - Advertisement
- AE - Account Executive
- AIDA - Attention, Interest, Desire, Action
- AJAX
- AM - Affiliate Manager
- AOV - Average Order Value
- API - Application Program Interface
- AQL - Automation Qualified Lead
- AR - Analyst Relations
- AR - Augmented Reality
- ARR - Annual Recurring Revenue
- ASCII - American Standard Code for Information Interchange
- ASP - Application Service Provider
- ATD - Agency Trading Desk
- ATF - Above the Fold
- Awareness
- B2B - Business To Business
- B2C - Business To Consumer
- B2G - Business To Government
- BANT - Budget, Authority, Need, Timeline
- BDR - Business Development Representative
- Below The Fold
- BL - Backlink
- Boilerplate
- Bounce Rate
- Bounces
- BPO - Business Process Outsourcing
- Brand Awareness
- BT - Behavioral Targeting
- BTF - Below The Fold
- Business Analytics
- Business Manager
- Buyer Persona
- Buyer's Journey
- Buzz
- CAC - Customer Acquisition Cost
- CAD
- Call to Action - CTA
- Campaign Management
- CAN-SPAM - Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003
- CAPTCHA - Completely Automated Public Turing Tests to Tell Computers and Humans Apart
- CASL - Canada Anti-Spam Law
- CGI - Common Gateway Interface
- Click
- Cloud Advertising
- CLV - Customer Lifetime Value
- Content Aggregator
- Content Analytics
- CMS - Content Management System
- Content Marketing
- Content Marketing Platforms
- Contextual Targeting
- Conversion
- CR - Conversion Rate
- Cookie
- Copy
- CPA - Cost Per Acquisition
- CPA - Cost Per Action
- CPC- Cost-per-click
- CPL - Cost Per Lead
- CPM - Cost-per-mile
- CPO - Cost Per Order
- CPS - Cost Per Sale
- CPV - Cost Per View
- Creative
- CRM - Customer Relationship Management
- CRO - Conversion Rate Optimization
- Crowdsourcing
- CSE - Comparison Shopping Engine
- CSE - Custom Search Engine
- CSS - Cascading Style Sheets
- CTR
- Customer Acquisition Cost
- Customer Analytics
- Customer Effort Score
- Customer Engagement Hub
- Customer Experience
- Customer Lifetime Value
- Customer Loyalty Programs
- Customer Segmentation
- Customer Touch Points
- Data-Driven Marketing
- Data Management Platforms
- Data Ops
- DBA - Doing Business As
- DC - Data Center
- DDM - Dimensional Direct Mail
- Design
- Digital Business Models
- Digital Commerce
- Digital Commerce Experience
- Digital Customer
- Digital Marketing
- Digital Marketing Budget
- Digital Marketing Hub
- Digital Marketing Strategy
- Digital Media Metrics
- Digital Out of Home
- Digital Touch Points
- Digitalized Business Processes
- Dynamic catalog
- Electronic Payment
- Electronic Service Enablement
- Emarketing
- Engagement
- Event
- Event-Triggered Marketing
- External Referrer
- Facebook algorithm
- Flash
- Above the fold
- Frequency
- Gamification
- GDPR
- Geofencing
- Geotargeting
- Google Analytics
- Hacking
- Hard Bounce
- Hyperlink
- Idea Management
- Impressions
- In-App Advertising
- In-Game Advertising
- IP Address
- Java
- Javascript
- Keywords
- KPI
- Landing page
- Landing Page
- Landing Page View
- Lead Management
- Location-Based Advertising
- Location-Based Offers
- Lookalike
- Loyalty Marketing
- Market Penetration
- Market Segmentation
- Marketing Applications
- Marketing Automation
- Marketing Capital Budget
- Marketing Expense Budget
- Marketing funnel
- Marketing Ops
- Marketing Qualified Lead
- Marketing Service Providers
- Marketing Talent Communities
- Marketing Technology Integrators
- Meta-Tags/Meta-Data
- Mobile Ad Networks
- Mobile Advertising
- Mobile App Marketplace
- Mobile Commerce/M-Commerce
- Mobile Coupon
- Mobile Marketers
- Mobile Marketing
- Mobile-Optimized Websites
- Mobile Search
- Mobile Video Ads
- Mobile Wallet
- Mobile Web
- Mobility
- Multichannel Campaign Management
- Multichannel Marketing
- Native Advertising
- Native Mobile Applications
- Online Advertising Data Exchanges
- Online Product Recommendation Engines
- Online Retailers
- Outbound link
- Paths to Purchase
- Pay-Per-Click / PPC
- Persona Management
- Phone Bar Code Reader
- Pixel
- Podcast
- Predictive Analytics
- Predictive Behavior Analysis
- Privacy Compliance
- Privacy Management Tools
- Product Design
- Product Information Management
- Product Reviews and Recommendations
- Profile
- Programmatic Direct Advertising
- Quantified Self
- Ranking
- Reach
- Real-Time Bidding (RTB)
- Real-Time Decisioning
- Real-Time Marketing
- Remarketing
- Responsive Design
- Retargeting
- Search Engine
- Search Engine Optimization
- Search Marketing
- Search Query
- Search Retargeting
- Shopping Cart Abandonment
- Site Retargeting
- Smart Kiosk
- Social Analytics
- Social Co-browsing
- Social Commerce
- Social Content
- Social Feedback
- Social Feedback Management
- Social Interactions
- Social Listening
- Social Marketing
- Social Marketing Management Platforms
- Social Media
- Social Media Tools
- Social Network Analysis (SNA)
- Social Networking
- Social Networking Sites
- Social Ops
- Social Search
- Social TV
- Social TV Enablers
- Tag
- Tag Management
- Target audience
- Text Analytics
- Thank you страница
- Transactional Ad Units
- Tweet
- Unique Visitor
- URL
- User Experience Design
- User Experience Platforms
- User-Generated Content (UGC)
- Video View
- Video View 3-10 sec.
- View Rate
- Virtual Actors
- Web Analytics
- Web Ops
- Website Experience Analytics
- Wikipedia
- YouTube
- Zine
- .ZIP